Product bundling and subscriptions are a match made in heaven. By bundling products into a recurring delivery, you maximize Customer Lifetime Value (LTV) and provide ultimate convenience.
Why Bundle Subscriptions?
A “Subscription Box” or “Routine Bundle” ensures that customers receive all the items they need regularly without having to reorder. This build habit and reduces churn.
Benefits for Merchants
- Predictable Revenue: You know exactly what’s coming in next month.
- Lower CAC/LTV Ratio: You only pay to acquire the customer once for multiple sales.
- Higher AOV: Subscription bundles are typically higher value than individual subscriptions.
Setting it Up with Appfox
- Compatibility Check: Appfox works seamlessly with Recharge, Skio, and Appstle.
- Select Bundle Type: Fixed or Mix-and-Match bundles are best for subscriptions.
- Enable Recurring Options: In the bundle settings, toggle on the subscription options.
- Offer a ‘Sub-Discount’: Give an extra 5-10% off if the bundle is ordered as a subscription vs one-time.
- Widget Customization: Ensure the “Subscribe & Save” messaging is prominent.
Best Practices
- Flexible Frequencies: Allow customers to choose between monthly, bi-monthly, or quarterly.
- The “Starter Kit” Approach: Offer a one-time bundle that automatically converts to a simpler subscription.
Build your subscriber base with Product Bundles by Appfox.